MARKETING UNIVERSE TOPICS MATRIX 

Strategy, Management & Operations

Brands, Products & Promotion

Marketing Planning, Budgeting & Resourcing

Segmentation & Account Based Marketing

Marketing Technology & Operations

Innovation & Product Management

Category & Brand Portfolio Management

Search, Advertising & Programmatic

Metrics, Analytics & Dashboards

Talent Acquisition, Development & Org. Structure

Projects, Collaboration & Change Management

Market Research & Competitive Intelligence

Shopper, E-commerce, Retail & Omni-Channel

Agency Relations & Management

Social Media Marketing & Monitoring

Sponsorship & Influencer Marketing

Employee Engagement & Internal Communications

Events & Experiential Marketing

Customer Experience Management

Localization, Personalization & Cultural Marketing

Investor, Community, Public & Media Relations

CRM & Marketing Automation

Sales Enablement & Channel Partner Management

Websites, Apps & Mobile Marketing

Content Marketing & Syndication

Advocacy, Loyalty & Referral Programs

Social & Relationships

Customer Experience