Large social media presence and we know that most of our social media fans and followers are in our target market.
Large social media presence.
Brand awareness, thought leadership, lead generation and lead nurturing, and accelerating the sales cycle.
Brand awareness and thought leadership.
Brand awareness, thought leadership and lead generation.
We have a Cost Per Lead (CPL) target for each of our lead generation programs, and we can quantify the CPL for most (or all) of our marketing programs.
We can quantify the engagement generated by our marketing programs (i.e. visits on our website, shares, time on site, etc.)
We cannot quantify the impact of most of our marketing programs.
We can quantify the revenue generated or contributed by most (or all) of our marketing programs, and their ROI.
Awareness metrics only such as number of followers, reach, etc.
Engagement metrics such as shares, clicks, re-tweets, comments and influence metrics such as number of mentions.
Financial metrics such as cost per lead, cost per opportunity, revenue, ROI.
Lead generation metrics such as new contacts, registrations, MQLs, opportunities, etc.
Yes, and we know which of our social media posts drove conversions and new leads.
No, we are discovering new prospects through social media manually and adding their contact information into our marketing automation or CRM system.
Yes, and we are using technology that automatically finds contact information on new prospects from social media and syncs this data into our marketing automation system or CRM.
No, we are not sourcing or adding new contacts into our marketing automation system through social media.
No, we do not recognize social media as a lead source or a referral source in our marketing automation or CRM system. We don't know whether existing leads have interacted with us on social media.
We know which leads have come to us via social networks. We don't know whether existing leads in our database have interacted with us on social media on an on-going basis.
We have an estimate of the amount of leads coming to us through social media. We don't know whether existing leads in our database have interacted with us on social media on an on-going basis.
Yes, we have each social media channel marked as a lead source in our marketing automation and CRM systems. We keep track of on-going social media activity of every lead in our database.
We reach out to prospects on social media sometimes, but it's a manual process.
We don't proactively look for our target audience on social media.
We use light-weight tools to do research and get insights on social media users to inform our social media outreach.
We use technology to systematically discover new prospects on social media in real-time based on our target criteria. We also automate 1:1 communications with prospects on social through technology, with the goal of converting prospects into leads.
Multiple people dedicated, part-time, or, one person dedicated full-time to social media.
No one is dedicated to managing social media.
One part-time person is dedicated to social media.
Multiple full-time people are dedicated to social media.
The Director of Marketing or Demand Generation, or someone who oversees the demand generation function manages our social media program.
A marketing manager - either someone who is managing social media full-time or part-time.
Head of the Marketing Department or CMO oversees the social media function.
An intern or a junior level employee manages social media.