Research.  Content.  Leads.

Engage our community of 150,000+ senior marketers with cost-effective custom primary research, trusted analyst firm content, and lead generation programs.

↓ Learn More ↓

Program Benefits

Engage the market with high value content

  • Validate Investment in Your Technology - show real-world results
  • Thought Leader Positioning - bring new insights to the market
  • Understand Market Conditions - trends, adoption rates, and perceptions 
  • Fuel Your Content Marketing Strategy - 10-20 charts per report for presentation decks, blog posts & social media updates
  • Generate New Leads - reach 150,000+ senior marketing professionals
↓ Our Audience ↓

Why Demand Metric?

The new paradigm for tech marketing

Our Business Model

  • Research & Content – fuel for engagement
  • Event Audiences – 150,000+ senior marketers
  • Lead Generation – connecting buyers & sellers
How We Drive Value into the Ecosystem
  • Members – cost-effective research, tools & advice
  • Partners – affordable primary research, content production and lead generation
↓ Our Clients ↓

Who Do We Work With?

Experience producing successful programs

We've conducted 50+ research studies, hosted 200+ webinars, and generated over 50,000 leads for our partners.  


If you give us a chance to work with you, you will not regret it.



↓ Program Benefits ↓

Demand Metric has partnered with: Salesforce Pardot, Marketo, Vidyard, Brightcove, ion interactive, Demandbase, ON24, D&B, Act-On, Qvidian, MRP, Seismic, Sitecore and dozens more.

Our Audience

Engaged, senior B2B marketers

Currently, we have 150,000+ members that you can engage with research surveys, webinars, whitepapers, video infographics, and executive interviews. 


We add over 25,000 new members to our community each year.  The majority of them are senior marketing managers, directors, VPs and CMOs. 


↓ Programs ↓

Integrated Programs

Combining research, content and lead generation

Unlike other analyst firms who will rent you an analyst for a webinar - but won't help you promote the event - we help you to engage with our membership community of 150,000+ senior marketers. 


Our programs usually involve primary and secondary research, content production and licensing, launch events, and promotions with lead guarantees.


↓ Research ↓

Primary Research

Custom benchmark studies & reports

Given that just 9% of B2B buyers consider vendors a 'trusted source' of content* and that the most influential content is third-party validated research studies and reports, it makes sense to partner with an analyst firm. But, if you've ever worked with a large analyst firm, you know how expensive that can be.  


* Source: CMO Council

We solve this problem by doing cost-effective primary research for our partners and adding this high value content to our membership offering.  

↓ Video Infographics ↓

Video Infographics

Generate excitement about your research

Video has become the preferred method to consume content. Although some people still like to print off a research report or flip though one on an iPad - we find a little sizzle helps to motivate. 


Our professionally animated video infographics summarize the key findings from our research and get people excited to learn more.  Partners tell us that their landing page conversions skyrocket when they embed one of these.


↓ Content Licensing ↓

Content Licensing

Buyer's Guides, Playbooks & Tool-Kits, How-To Guides

If you need to provide your prospects with high quality, trusted content to help them through their buying journey, Demand Metric can help. 


We have 25+ Playbooks & Tool-Kits on a variety of marketing topics, and can provide co-branded content assets that position you as a thought-leader and drive prospects through the buying process.  Check out the example on the right...

↓ Analyst Webinars ↓
Check out this sample Buyer's Guide & Tool-Kit

Analyst Webinars

Drive qualified leads and industry buzz

When we finish a research project with a partner, we don't stop there.  Our goal is to get these new insights and best practices in front of our members, so we promote them heavily with dedicated email sends, on our website and social channels.


Our webinars are turn-key from hosting to production to promotion, but if you'd like to co-present with our analyst, just let us know.


↓ Press Coverage ↓
Check out this sample webinar

Press Coverage

Get covered with 'news-worthy' research

Journalists are hungry for fresh new ideas for articles but usually get a sales pitch when they talk to a marketing technology vendor.  Give them what they need... fresh research! 


We have seen our research (and our partners) covered in Yahoo! Finance, Huffington Post, Forbes, Direct Marketing News, eMarketer, Econsultancy, Marketing Profs, Business Wire, and many other top marketing and business publications.

↓ Content Marketing Fuel ↓

Content Marketing Fuel

Drive your content strategy with fact-based research

In a world with an insatiable appetite for fresh content, it can be difficult to keep your publishing calendar filled with good stuff to share.  Research and benchmark reports provide lots of fodder to keep your audience engage.  


Each report contains 20-30 charts that you can tweet; you can author a blog post series on key research findings; and research is excellent to add to executive presentations, sales decks and webinars.


↓ Qualified Leads ↓

Lead Guarantees

Eliminate your program risk

Other analyst firms charge a ridiculous amount to produce research or speak at a webinar but then leave it up to you to promote that content or do a media buy to drive engagement.


We don't think this is a good recipe for delivering a solid ROI, so we have flipped the model.


All of our programs provide a minimum lead guarantee so you can rest assured that your investment will generate results and drive revenue opportunities into your pipeline.

↓ Pricing ↓

John Follett

Co-Founder & CMO


Affordable programs for the rest of us

Our programs start as low as $5,000.


We have heard from many partners that they have sourced some of their biggest customers from our community. 



Contact us to discuss your needs and we'll get a proposal to you within 24 hours.


Contact Us to Book a Call