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About ANA Research

Marketing Organizational Structure Solutions Set

New research from the ANA revealed a link between organizational structures and revenue growth. The Marketing Organizational Structure study found that networked structures, cross-functional teams, and top talent are all critical components of growth structures. Click the links below to assess your organization and learn more.

RESEARCH

Get an in-depth look at how marketing organizational structures are evolving with the Research Report and Executive Brief.

INFOGRAPHIC

The right type of marketing organizational structure drives business growth. Skim this visual version of the key findings to learn more.

VIDEO

This video explains why the right type of marketing organizational structure is so important for driving business growth. 

ASK THE EXPERT

Get complimentary help and answers to your specific questions.

TOOLKIT

Download customizable and re-brandable tools & templates.

APPS

Compare your marketing organizational structure practices to those of other marketers and align with best practices. 

 

Click the arrow to scroll down and learn more.

RESEARCH

Marketing Organizational Structure

This ANA research found that over one-third of companies are not organized for growth, largely due to the presence of silos and structures based on internal functions rather than customer needs.

 

This research includes quantitative survey results, marketer interviews, and validation from subject-matter experts.

Access the Research Reports:

TOOLKIT

Download Tools & Templates from the Marketing Organizational Structure Toolkit

The Marketing Organizational Structure Toolkit will help you evaluate, analyze, and optimize your organizational structure. It contains downloadable tools and templates in Microsoft Office that you can customize and rebrand for your organization. 

Download the Tools & Templates

INTERACTIVE APPS

Evaluate your Marketing Capabilities and Identify Resources that Can Help You Immediately Improve Results

 

1) Modern Marketing Organization Capabilities App - Assess your marketing organization against 70+ capabilities and get a report card with links to reports, guides, tools, templates, and other best practices.

 

2) Peer Benchmarking App - See how your marketing organizational structure stacks up against 303 other marketing organizations who participated in the research study.

Check Out the Interactive Apps:

INFOGRAPHIC

Optimizing Marketing Organizational Structure

Does the structure of your marketing team affect your business growth? Brands experience more growth when marketing uses networked structures with cross-functional teams, according to new research from the ANA.


The Marketing Organizational Structure research also found that having the right talent in place is a critical component of growth structures.

View the Full Infographic:

ASK THE EXPERT

Get Complimentary Customized Research to Answer Your Tough Questions

Do you have a challenge that requires quality research or information?

 

ANA members can use Ask the Expert to receive complimentary, confidential help with marketing questions. Submit your marketing question or business challenge here, and an ANA researcher will contact you about the request by the next business day.

 

Learn More About ANA's Ask the Expert Service

ABOUT ANA RESEARCH

ANA Research delivers must-have Solutions Sets containing practical research, tools and resources to help members stay current on key trends, adopt best practices, and improve marketing effectiveness.
 
What's included in a Solutions Set?
 - Research Reports
 - Toolkit
 - Infographic
 - Benchmarking Apps
 - Videos
 - Case Studies and Curated Content
 - Ask the Expert Research Service
 
Help us to provide you with benchmarks and tools for success by participating in our research surveys, in-depth interviews, case studies and committee meetings.