Ask the Expert

About ANA Research

Marketing Disruption Solutions Set

New research from the ANA explores the impact of disruptive forces on marketing. Scroll down to learn more about the research and access prescriptive resources that will help you succeed.

Click the arrow to scroll down and learn more.


Download the Research Report or the Executive Briefing Deck.


Scan through the results of the research study with this visual format.


Listen to an expert analyst and understand the implications of the research findings.


Get complimentary help and answers to your specific questions.


Download 20+ customizable and re-brandable tools & templates.


Benchmark your organization's ability to manage disruption against your peers.


Marketing Disruption: Technology to the Rescue

The ANA recently explored the affect of disruptive forces on marketing performance. This research integrates quantitative survey research, in-depth interviews with marketers, and roundtable feedback and validation from ANA advisory council members. 


Read the research below to learn how you can leverage marketing technology to gain control over disruptive forces.

Access the Research Reports:


Marketing Disruption: Technology to the Rescue

B-to-C and B-to-B marketers weighed in on the biggest industry disruptions and shared how they’re dealing with them for the ANA’s research on marketing disruptions. In this webinar, research analysts, Todd Kaiser and Jerry Rackley, discussed the topic and shared industry-leading perspectives on how technology is being used to stay on top of increasing consumer demands

Watch the Webinar:


Download 20+ Tools & Templates in the Marketing Disruption Toolkit

The Marketing Disruption Toolkit will help you analyze, plan, and measure your efforts to conquer marketing disruption. It contains 20+ downloadable tools & templates in Microsoft Office format that you can customize and rebrand for use in your organization.


The time-saving tools will help with the following objectives and more: creating a marketing strategy scorecard, designing a digital marketing framework, and running a marketing technologist skills assessment.


Access 20+ Tools & Templates


Compare Your Capabilities Against Your Peers in the Industry


1) Peer Benchmarks App - benchmark how well your organization deals with disruptive forces in marketing compared to your peers in the industry.


2) Capabilities Assessment App - grade your current capabilities to identify your strengths and opportunities for improvement. 

Check Out the Disruption Apps:


6 Ways Marketers Are Beating Disruptions

  1. Consumer behavior drives need for improved technology.

  2. Invest in marketing technology & people.

  3. Marketing needs to own marketing technology strategy.

  4. Technology produced insights are driving higher ROI.

  5. Full marketing technology integration drives effectiveness, but barriers exist.

  6. Boost creativity to turn disruptions into new opportunities.

View the Full Infographic:


Get Complimentary Customized Research to Answer Your Tough Questions

Do you have a challenge that requires quality research or information?


ANA members can use Ask the Expert to receive complimentary, confidential help with marketing questions. Submit your marketing question or business challenge here, and an ANA researcher will contact you about the request by the next business day.


Learn More About ANA's Ask the Expert Service


ANA Research delivers must-have Solutions Sets containing practical research, tools, and resources to help members stay current on key trends, adopt best practices, and improve marketing effectiveness.
What's included in a Solutions Set?
 - Research Reports
 - Toolkit
 - Infographic
 - Benchmarking Apps
 - Videos
 - Case Studies and Curated Content
 - Ask the Expert Research Service
Help us to provide you with benchmarks and tools for success by participating in our research surveys, in-depth interviews, case studies and committee meetings.