INTERNET OF THINGS 

INTERNET OF THINGS

Why Internet of Things (IoT) Now?

  • WHAT IS THE INTERNET OF THINGS (IoT)?

  • WHY SHOULD MARKETERS CARE?

  • HOW CAN IT HELP YOUR BUSINESS?


The Internet of Things (IoT) is the interconnection via the Internet of computing devices embedded in everyday objects, enabling them to send and receive data.


The Internet of Things enables manufacturers to see how, when, and where customers are interacting with their products. For marketers, this presents a huge opportunity because they now have an always-on focus group, a pathway directly to their customers.


Customer data is the lifeblood of every company in the digital age. Data generated from the Internet of Things can exponentially deepen marketers' understanding of their customers and products.

The ANA Marketing Futures Program focuses on the innovations and trends that will shape the future of marketing to prepare brands for the challenges and opportunities that lie ahead. In recent years, the practice of consumer neuroscience has made strides in accessibility and affordability, offering brands a way to understand customers on a deeper level than ever.

Featured Content 

Be sure to visit our full internet of things (IoT) content library for more great resources!

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.