HEADER BIDDING

HEADER BIDDING

Why Header Bidding Now?

  • WHAT IS HEADER BIDDING?

  • WHY SHOULD MARKETERS CARE?

  • HOW CAN IT HELP YOUR BUSINESS?


Header bidding, also known as advance bidding or pre-bidding, is an advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers.


Header bidding allows publishers to offer inventory to their programmatic partners before making calls to their ad servers, thereby giving more buyers access to inventory.


Header Bidding satisfies the buyer problem of getting access to a publisher’s best inventory and usually results in publishers seeing greater yield and fill rates. It should also mean less delay in page load or ad load as there is no multiple back and forth ad calls. As well as controlling load time through inventory sources to be discounted if they take too long to respond.

The ANA Marketing Futures Program focuses on the innovations and trends that will shape the future of marketing to prepare brands for the challenges and opportunities that lie ahead. In recent years, the practice of consumer neuroscience has made strides in accessibility and affordability, offering brands a way to understand customers on a deeper level than ever.

Featured Content 

Be sure to visit our full header bidding content library for more great resources!

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.