FUTURE OF RETAIL

FUTURE OF RETAIL

Why Future of Retail Now?

  • WHAT IS THE FUTURE OF RETAIL?

  • WHY SHOULD MARKETERS CARE?

  • HOW CAN IT HELP YOUR BUSINESS?


Few companies have disrupted an entire industry the way e-commerce behemoth Amazon has to brick-and-mortar retail. In 2017, more than 8,600 stores in the U.S. were shuttered, the worst year on record. However, a mere 16 retail chains account for nearly half of the closings, and 90% of retail purchases are still made in-store. Brick-and-mortar retail isn't dead, but brands must invest in the in-store experience and customer relationships to thrive in the new market.


Marketers have never had a more important role in the retail experience than they do today. With e-commerce dominated by Amazon, and convenience "owned" by one-stop retailer Walmart, in-store experience is the most effective remaining competitive differentiator. No other department is better positioned than marketing to use customer insights to design retail experiences that surprise and delight shoppers, and keep them coming back time and again.


The future of retail will be centered around experience, which will give businesses the opportunity to deepen customer relationships, increasing cart size and frequency of visits by driving loyalty.

The ANA Marketing Futures Program focuses on the innovations and trends that will shape the future of marketing to prepare brands for the challenges and opportunities that lie ahead. In recent years, the practice of consumer neuroscience has made strides in accessibility and affordability, offering brands a way to understand customers on a deeper level than ever.

Featured Content 

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ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.