DIGITAL TRANSFORMATION

DIGITAL TRANSFORMATION

Why Digital Transformation Now?

  • WHAT IS DIGITAL TRANSFORMATION?

  • WHY SHOULD MARKETERS CARE?

  • HOW CAN IT HELP YOUR BUSINESS?


Digital transformation is the change associated with the application of digital technology in all aspects of human society.

 

In the past decade, new industries have emerged (and old ones have crumbled) almost completely due to changes brought about by advancements in digital technology. For marketers, embracing digital transformation is no longer optional, it is vital for brands' survival and growth.


Digital transformation is a two-sided coin, and on the other side of digital disruption, there is digital opportunity. Marketers have the ability to understand their customers better than ever before, craft and tweak personalized creative quicker and more efficiently, and reach consumers in the ideal place, time, and context to drive engagement and ultimately, sales.

ANA Marketing Futures focuses on the innovations and trends that will shape the future of marketing to prepare brands for the challenges and opportunities that lie ahead. In the span of one decade, digital media has completely changed the way customers act, and as a result, the way brands do business. We spoke to marketers and experts across industries to get their opinion on marketing in a digital world.

Featured Content 

Be sure to visit our full digital transformation content library for more great resources!

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.