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About ANA Research

Organizational Culture Solutions Set

New research from the ANA examines how culture impacts business performance. Scroll down to learn more about the research and access tools and content that will help you succeed.

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RESEARCH

Download the Full Research Report or check out the Key Findings Report.

INFOGRAPHIC

Scan through the results of the research study with this visual format.

VIDEO

Watch a fast-paced, animated video to learn more about this study.

ASK THE EXPERT

Get complimentary help and answers to your specific questions.

TOOLKIT

Download 40+ customizable and re-brandable tools & templates.

APPS

Benchmark your organizational capabilities and current situation against your peers.

RESEARCH

Today's Organizational Culture Imperative: Seven Keys to Your Survival and Growth

The ANA recently explored the impact of cultural factors on company performance. This research integrates quantitative survey research, in-depth interviews with marketers, and roundtable feedback and validation from ANA advisory council members. 

 

Read the research below to learn how you can create a competitive advantage for your organization by creating a growth culture.

Access the Research Reports:

TOOLKIT

Download 40+ Tools & Templates in the Organizational Culture Toolkit

Don't reinvent the wheel!  Leverage the Organizational Culture Toolkit to help you operationalize 'best practices' derived from the 7 key insights found in the research study.

 

The Toolkit contains 40+ downloadable tools & templates in Microsoft Office format that you can customize and rebrand for use in your organization.  Toolkit resources are organized into seven key sections: collaboration, leadership, skill-sets, consumer-centricity, agile, change and impact.

Access 40+ Tools & Templates

BENCHMARKING APPS

Compare Your Capabilities Against Your Peers

 

1) Peer Benchmarking App - assess your current state of organizational culture and get a summary report to see how your answers compared with over 200+ organizations.

 

2) Capabilities Assessment App - grade your current capabilities to identify your strengths and opportunities for improvement.  Additionally, get access to a set of curated ANA resources to help you optimize your processes.

Check Out the Benchmarking Apps:

INFOGRAPHIC

Quickly Absorb the Key Findings from the Research Study

7 KEY FINDINGS ON ORGANIZATIONAL CULTURE

  • Trust across organizational units is essential to fostering growth.

  • Leadership is central to creating a growth culture.

  • Growing organizations work integrate new skill-sets.

  • Consumer-centric thinking is critical to driving growth.

  • Agile organizational structures lead to fast growth.

  • Adaptable cultures respond to changes in the marketplace.

  • Empower employees to contribute to business growth.

View the Full Infographic:

ASK THE EXPERT

Get Complimentary Customized Research 

Do you have a challenge that requires quality research or information?

 

ANA members can use Ask the Expert to receive complimentary, confidential help with marketing questions. Submit your marketing question or business challenge here, and an ANA researcher will contact you about the request by the next business day.

 

Learn More About ANA's Ask the Expert Service

ABOUT ANA RESEARCH

ANA Research delivers must-have Solutions Sets containing practical research, tools and resources to help members stay current on key trends, adopt best practices, and improve marketing effectiveness.
 
What's included in a Solutions Set?
 - Research Reports
 - Toolkit
 - Infographic
 - Benchmarking Apps
 - Videos
 - Case Studies and Curated Content
 - Ask the Expert Research Service
 
Help us to provide you with benchmarks and tools for success by participating in our research surveys, in-depth interviews, case studies and committee meetings.