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About Marketer's Edge

Brand Activation Solutions Set

New research from the ANA examines the drivers of Brand Activation performance. Scroll down to learn more and access tools and content that will help you succeed.

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RESEARCH

Download the Full Research Report or check out the Key Findings Report.

ABOUT MARKETER'S EDGE

Learn more about the ANA's Marketer's Edge program.

VIDEO

Watch a fast-paced, animated video to learn more about this study.

ASK THE EXPERT

Get complimentary help and answers to your specific questions.

TOOLKIT

Download 200+ customizable and re-brandable tools & templates.

APPS

Benchmark your organizational capabilities and current situation against your peers.

RESEARCH

U.S. Brand Activation Marketing Forecast

Advertising and trade promotion spend are closely tracked, but historically there has been no comprehensive view of the total marketing ecosystem available to marketers.

 

The ANA, in collaboration with and licensed from PQ Media, recently completed the first-ever forecast of brand activation marketing expenditures.  Read the reports below for more details.

 

Access the Research Reports:

TOOLKITS

Download 50+ Tools & Templates from the Brand Activation Toolkit

Don't reinvent the wheel!  Leverage the Brand Activation Toolkit to help you operationalize 'best practices' derived from insights found in the research study. 

 

The Toolkit contains 50+ downloadable tools & templates in Microsoft Office format that you can customize and rebrand for use in your organization.  

Access 50+ Tools & Templates

BENCHMARKING APP

Compare Your Organizations Capabilities Against Your Peers in the Industry

Capabilities Assessment App - grade your current capabilities to identify your strengths and opportunities for improvement. Additionally, get access to a set of curated ANA resources to help you optimize your processes.

Check Out the Benchmarking App:

ASK THE EXPERT

Get Complimentary Customized Research to Answer Your Tough Questions

Do you have a challenge that requires quality research or information?

 

ANA members can use Ask the Expert to receive complimentary, confidential help with marketing questions. Submit your marketing question or business challenge here, and an ANA researcher will contact you about the request by the next business day.

 

Learn More About ANA's Ask the Expert Service

ABOUT ANA'S MARKETER'S EDGE PROGRAM

ANA's Marketer’s Edge program delivers must-have Solutions Sets containing practical research, tools and resources to help members stay current on key trends, adopt best practices, and improve marketing effectiveness.
 
What's included in a Solutions Set?
 - Research Reports
 - Toolkit
 - Infographic
 - Benchmarking Apps
 - Videos
 - Case Studies and Curated Content
 - Ask the Expert Research Service
 
Help us to provide you with benchmarks and tools for success by participating in our research surveys, in-depth interviews, case studies and committee meetings.