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Brand Activation Solutions Set

The ANA, in collaboration with and licensed from PQ Media, completed the first-ever forecast of brand activation marketing expenditures. Scroll down to learn more about this research, assess your organization’s brand activation capabilities, read case studies, and download time-saving tools & templates.

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Download the Full Research Report or check out the Key Findings Report.


Explore award-winning brand activation case studies.


Watch a fast-paced, animated video to learn more about this study.


Get complimentary help and answers to your specific questions.


Download customizable and re-brandable tools & templates.


Benchmark your organizational capabilities and current situation against your peers.


U.S. Brand Activation Marketing Forecast

Advertising and trade promotion spend are closely tracked, but historically there has been no comprehensive view of the total marketing ecosystem available to marketers.

The ANA, in collaboration with and licensed from PQ Media, developed this updated forecast of brand activation marketing expenditures to provide a comprehensive view of the total marketing ecosystem. Read the full report for a deep dive, or check out the key findings report for highlights from across key industry verticals.

Access the Research Reports:


Download 50+ Tools & Templates from the Brand Activation Toolkit

Don't reinvent the wheel!  Leverage the Brand Activation Toolkit to help you operationalize 'best practices' derived from insights found in the research study. 


Leverage the Brand Activation Toolkit to help you operationalize best practices in brand activation.

Access 50+ Tools & Templates


Compare Your Organization's Brand Activation Capabilities Against Your Peers in the Industry

Use this brand activation capabilities assessment app to identify your strengths and opportunities for improvement. Brand activation marketing builds a brand’s image and drives a specific consumer behavior. Six brand activation disciplines help bring a brand to life through connecting and interacting with the consumer:

  • Promotion marketing

  • Relationship marketing

  • Retailer/Shopper marketing

  • Content marketing

  • Experiential marketing

  • Influencer marketing

Check Out the Benchmarking App:


Get Complimentary Customized Research to Answer Your Tough Questions

Do you have a challenge that requires quality research or information?


ANA members can use Ask the Expert to receive complimentary, confidential help with marketing questions. Submit your marketing question or business challenge here, and an ANA researcher will contact you about the request by the next business day.


Learn More About ANA's Ask the Expert Service


ANA Research delivers must-have Solutions Sets containing practical research, tools and resources to help members stay current on key trends, adopt best practices, and improve marketing effectiveness.
What's included in a Solutions Set?
 - Research Reports
 - Toolkit
 - Infographic
 - Benchmarking Apps
 - Videos
 - Case Studies and Curated Content
 - Ask the Expert Research Service
Help us to provide you with benchmarks and tools for success by participating in our research surveys, in-depth interviews, case studies and committee meetings.