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About ANA Research

B-to-B Marketing Solutions Set

New research from the ANA examines the drivers of B-to-B marketing performance. Scroll down to learn more about the research and access tools and content that will help you succeed.

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RESEARCH

Download the Full Research Report or check out the Key Findings Report.

INFOGRAPHIC

Scan through the results of the research study with this visual format.

VIDEO

Watch a fast-paced, animated video to learn more about this study.

ASK THE EXPERT

Get complimentary help and answers to your specific questions.

TOOLKIT

Download 200+ customizable and re-brandable tools & templates.

APPS

Benchmark your organizational capabilities and current situation against your peers.

RESEARCH

How B-to-B Marketers Can Drive Growth

The ANA recently explored the drivers of B-to-B marketing performance. This research integrates quantitative survey research, in-depth interviews with marketers, and roundtable feedback and validation from ANA advisory council members. 

 

Read the research below to learn how you can create a competitive advantage for your organization by creating a growth culture.

Access the Research Reports:

TOOLKITS

Download 200+ Tools & Templates from 12 B-to-B Marketing Toolkits

Don't reinvent the wheel!  Leverage the 12 B-to-B Marketing Toolkits to help you operationalize 'best practices' derived from insights found in the research study. 

 

Toolkits available for: Content Marketing, CRM, Events, Lead Gen, Marketing Communications, Strategy, Project Management, PR, Sales Enablement & Training, Video and Webinars.

Access 200+ Tools & Templates

BENCHMARKING APPS

Compare Your Organizations Capabilities Against Your Peers in the Industry

 

1) Peer Benchmarks App - assess your current state of B-to-B marketing and get a summary report to see how your answers compared with over 200+ organizations.

 

2) Capabilities Assessment App - grade your current capabilities to identify your strengths and opportunities for improvement. Additionally, get access to a set of curated ANA resources to help you optimize your processes.

Check Out the Benchmarking Apps:

INFOGRAPHIC

8 Ways B-to-B Marketers Can Take on Growth Leadership

  1. Develop strategic marketing objectives.

  2. Invest in ROI metrics.

  3. Cultivate close relationships with I.T. and Finance.

  4. Find a Marketing advocate in senior management.

  5. Partner closely with Sales.

  6. Create a consistent and differentiated brand identity.

  7. Acquire digital marketing and technology skill-sets.

  8. Map the customer journey and personas.

View the Full Infographic:

ASK THE EXPERT

Get Complimentary Customized Research to Answer Your Tough Questions

Do you have a challenge that requires quality research or information?

 

ANA members can use Ask the Expert to receive complimentary, confidential help with marketing questions. Submit your marketing question or business challenge here, and an ANA researcher will contact you about the request by the next business day.

 

Learn More About ANA's Ask the Expert Service

ABOUT ANA RESEARCH

ANA Research delivers must-have Solutions Sets containing practical research, tools and resources to help members stay current on key trends, adopt best practices, and improve marketing effectiveness.
 
What's included in a Solutions Set?
 - Research Reports
 - Toolkit
 - Infographic
 - Benchmarking Apps
 - Videos
 - Case Studies and Curated Content
 - Ask the Expert Research Service
 
Help us to provide you with benchmarks and tools for success by participating in our research surveys, in-depth interviews, case studies and committee meetings.