B-to-B Marketing Capabilities Assessment

How strong are your B-to-B marketing capabilities?

The B-to-B Marketing Capabilities Assessment will help you understand which capabilities are required for best-in-class performance and identify ANA resources you can use to immediately improve your effectiveness.

Plug in your email address and select the option that best describes your current situation for each required competency revealed in ANA's Marketer's Edge program B-to-B marketing research study.


Next, review your personalized capabilities matrix to identify areas for improvement and explore curated ANA resources to improve your knowledge and get you started on your journey to improved B-to-B marketing effectiveness.