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Agency Compensation Solutions Set

The ANA Trends in Agency Compensation study has been conducted every three years for nearly the last 50 years among client-side marketers. Recent trends reveal that labor-based fees and performance incentives are on the decline. Scroll down to learn more and access tools and content that will help you succeed.

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Get an in-depth look at how agency compensation practices are changing with the Research Report and Executive Brief.


Traditional media commissions have been on the rise. Skim this visual version of the key findings to learn more.


This video explains why agency compensation methods are important and how marketers can align with agencies. 


Get complimentary help and answers to your specific questions.


Download customizable and re-brandable tools & templates.


Compare your agency compensation practices to those of other marketers and align with best practices. 


Trends in Agency Compensation

The 17th edition of ANA agency compensation research found that the use of labor-based fees have declined for the first time since 2006.


This research includes quantitative survey results, marketer interviews, and validation from subject-matter experts.

Access the Research Reports:


Download 20+ Tools & Templates from the Agency Relations Toolkit

The Agency Relations Toolkit will help you evaluate, analyze, and plan your agency compensation practices. It contains 20+ downloadable tools and templates in Microsoft Office that you can customize and rebrand for your organization. 

Access 20+ Tools & Templates


Compare Your Agency Compensation Practices with Your Peers and Align with Best Practices


1) Agency Compensation Peer Benchmarks App - Assess your agency compensation practices and see how you compare with 82 peer organizations who represent 1,167 client-agency compensation agreements.


2) Agency Compensation Alignment Checklist - Use this checklist to determine if your organization is employing agency compensation best practices.

Check Out the Benchmarking Apps:


2017's Top Agency Compensation Trends

With the help of its marketer members, the ANA has been measuring agency compensation trends for nearly 50 years.  


The latest research found that use of labor-based fees and performance incentives have decreased as marketers look to simplify their agency compensation practices.

View the Full Infographic:


Get Complimentary Customized Research to Answer Your Tough Questions

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ANA members can use Ask the Expert to receive complimentary, confidential help with marketing questions. Submit your marketing question or business challenge here, and an ANA researcher will contact you about the request by the next business day.


Learn More About ANA's Ask the Expert Service


ANA Research delivers must-have Solutions Sets containing practical research, tools and resources to help members stay current on key trends, adopt best practices, and improve marketing effectiveness.
What's included in a Solutions Set?
 - Research Reports
 - Toolkit
 - Infographic
 - Benchmarking Apps
 - Videos
 - Case Studies and Curated Content
 - Ask the Expert Research Service
Help us to provide you with benchmarks and tools for success by participating in our research surveys, in-depth interviews, case studies and committee meetings.