ABM REPORT CARD
How Strong Are Your Account Based Marketing Capabilities?
The Account Based Marketing Consortium recently conducted resesarch to identify the key differences between high and low performing ABM programs. Based on this research, the ABM Capabilities Framework was created to outline how successful ABM programs are built and managed.
The ABM Report Card benchmarks you against 500+ organizations by asking 8 simple questions. At the end, you will get personalized recommendations for improving your ABM performance, and a couple of complimentary ABM reports.
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