New research report will be released in early 2017. Stay tuned!
Only four in 10 B-to-B marketers say they have a seat at the table.
Brand activation spending will top $740 billion in 2020.
44% of marketers view training and development as one of the most important employee incentives.
Top-performing brands are investing more heavily in marketing technology than their competition.
Only 4 in 10 respondents say their organization is adequately investing in shopper insights.