How To Optimize Your Agency Partner Relationships
This event is over.
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Module |
L.E.A.D. Learning Approach |
Time |
Learning Experience Summary |
1 |
Introductions to session and instructor |
Learn Experience |
0H:30M |
|
2 |
What Makes the Relationship Work |
Learn Experience Apply |
1H:00M |
|
3 |
Creative Brief & Creative Briefing |
Learn Experience Apply |
1H:00M |
|
4 |
Creative Review |
Learn Experience Apply |
1H:00M |
|
5 |
Agency Evaluations |
Learn Experience Apply |
0H:30M |
|
6 |
Agency Compensation |
Learn Experience Apply |
1H:00M |
|
7 |
Agency Management |
Learn Experience Apply |
1H:00M |
|
8 |
Multiple Agency Management |
Learn Experience Apply |
0H:30M |
|
9 |
Wrap Up |
Discover |
0H:30M |
|
10 |
Learning Reflection and L.E.A.D. Action Plans |
Discover |
0H:15M |
|
Instructors
Joanne Davis
Joanne Davis is the president and founder of Joanne Davis Consulting and has been a client CMO, agency president, and consultant to companies large and small, including Arby’s, ExxonMobil, JPMorgan Chase, Marriott, Macy’s, Memorial Sloan Kettering Cancer Center, Microsoft, and Sonic Drive-In. Joanne helps clients better search for, select, and compensate agencies and improve client marketing organizations. In 2005, Joanne Davis Consulting became a shareholding partner in SCAN International. Prior to founding Joanne Davis Consulting, Joanne spent 20 years in domestic and international advertising and marketing communications agencies. She spent 18 months as Acting CMO for the U.S. Department of Defense.
Joanne leverages her expertise to coach and train client companies on how to improve their agency relationships. She is a member of the ANA Faculty and one of the industry’s best-known speakers and writers on client-agency relations and has coached thousands of marketing and procurement executives across four continents.