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  • Marketers Search for Light in the ‘Dark Web’

     B2C   October 16, 2020  

    Despite growing privacy concerns among consumers and a lurch toward the ‘dark web,’ brands can still drive actionable insights from social listening.

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  • 5 Trends to Sharpen Your Brand's Social Media Strategy in 2024

     Industry Insights   November 27, 2023  

    Though we cannot predict exactly what 2024 will have in store, we can certainly make a few educated guesses. Consider these macro trends when planning your brand’s 2024 social media strategy.

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  • Drilling Down on Dark Patterns, Seal Strategies, and Rules on Reviews

     Event Recaps   July 27, 2023  

    Speakers from BakerHostetler discussed recent Federal Trade Commission (FTC) developments on how the agency is viewing dark patterns in law enforcement matters, analyzed the proposed rule on reviews and testimonials and revised Endorsement Guides, and discussed a recent National Advertising Division (NAD) decision involving the use of seals.

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  • Eaton Offers IT Workers Relief with IT After Dark

     B2 Awards   July 11, 2022  

    During the pandemic, Eaton created an online content hub that leveraged IT workers' love of eight-bit retro gaming, meme culture, and tech hacks, providing resources and tools the IT community needed at a time it was most stressed.

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  • IT After Dark

     REGGIE Awards   April 21, 2022  

    During the pandemic, Eaton created an online content hub that leveraged IT workers’ love of eight-bit retro gaming, meme culture, and tech hacks, providing resources and tools the IT community needed at a time it was most stressed.

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  • Beauty and the Social Media Beast

     Knowledge Partners   October 18, 2021  

    Tubular’s 2021 beauty report provides insights gleaned from more than 20 million videos from beauty creators, with recommendations for how industry brands can accelerate innovation and stay relevant.

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  • The TV Show Yellowjackets Built a Social Hit

     Smarties Awards   July 24, 2023  

    Set in the mid-1990s and its present-day aftermaths, Yellowjackets features dual ensembles of relatable gen Z and gen X women. The challenge was to break through peak TV clutter from hundreds of competing titles and recruit cross-generational audiences to Yellowjackets.

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  • A TikTok Shut Down Reminds Advertisers Why a Good Identity Strategy Is a Must

     Industry Insights   May 22, 2023  

    There is a chance that at some point in the future, TikTok will no longer be available in the U.S. This latest news should serve as (yet another) wake-up call for executives who have yet to create a future-proof identity strategy. Few brands use first party data to understand which sites and channels their audience visits at a granular level. If TikTok were to go away, this would leave many brands in the dark about how to find their TikTok audience. As cookie erosion continues, creating a smarter audience framework is a must.

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  • Going Dark: The Consequences of Pausing Ad Spend

     ASK Answers   January 18, 2023  

    What happens if I pause or stop my ad spending due to extraordinary times?

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  • Digital Performance in Luxury: Where Access Meets Exclusivity

     Knowledge Partners   August 30, 2022  

    R3 examines how the luxury industry is responding to the pressures exerted by e-commerce and the ongoing process of digitalization.

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  • Pursuing Gender Equality in Esports and Gaming

     Event Recaps   July 20, 2022  

    Verizon shared some of its approaches to elevating women in the field of esports.

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  • This J&J Campaign Proves Relevant Messaging and Targeting Is a Timeless Marketing Tactic

     REGGIE Awards   April 21, 2022  

    With the goal of showing women over 65 that the affordable Neutrogena Rapid products were ideal for achieving their beauty goals, Johnson & Johnson developed a powerful social media campaign that connected with its target audience and drove an increase in sales.

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  • Light at the End of the Tunnel: How Dark Stores and Micro-Fulfillment Centers are Revolutionizing the Retail Supply Chain

     Pulse   April 6, 2022  

    As the well-worn proverb says, “necessity is the mother of invention,” the pandemic hit retail spaces particularly hard, pushing consumers to use e-commerce more as social and safety protocols increased. While there may be more stores open now, shoppers have found that the convenience and speed when ordering items online is invaluable even long after the protocols have gone.

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  • WeCounterHate

     Effie Awards   May 30, 2019  

    To counter hate speech, WeCounterHate built an AI-driven bot that identifies hate speech on Twitter and then sends an automated reply to hate speech authors that they needed to make an impossible decision: retweet and fund a donation to an anti-hate organization or delete their tweet.

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  • Country Time Legal-Ade

     Effie Awards   May 30, 2019  

    After decades of silence, Country Time Lemonade catapulted into the forefront of social conversation by taking a stand for lemonade stands. With lemonade stands across the U.S. being shut down due to arcane local laws, Country Time created the Legal-Ade program to support kids and their lemonade stands.

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  • Operation Santa

     Effie Awards   May 30, 2019  

    A single tweet dragged USPS' sentiment down to -44. We tried to change how Americans felt by touting facts, but facts are futile when fighting emotion. So, we showed them our heart instead by putting Operation Santa — a nearly forgotten, century-old program — onto every American's phone.

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  • Building Honda’s Shopping Bot

     Event Recaps   February 5, 2019  

    Honda shared the steps that it took to create its Facebook Messenger Shopping Bot and the strategy and execution behind it.

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  • Industry Updates — Looking Ahead to 2024

     Knowledge Partners   February 13, 2024  

    Agency Mania Solutions shared how the trends and news of 2023 will impact marketers in 2024.

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  • Pinterest Predicts

     Knowledge Partners   February 12, 2024  

    “Pinterest Predicts” shares developing consumer trends as observed by increases in the search for certain keywords.

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  • Understanding the Asian American & Pacific Islanders (AAPI) People, History, and Culture

     Knowledge Partners   December 19, 2023  

    The Alliance for Inclusive and Multicultural Marketing (AIMM) developed this educational deep dive into understanding the AAPI community's people, history, and culture.

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