Search Marketing Knowledge Center

Live Video Report, 2019 Edition

Research Reports December 15, 2019

The 2019 Marketing Futures report on live video features expert perspectives, illustrative case studies, and tips for maximizing live video campaigns.

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CMO Trend Brief: Live Video, 2019 Edition

Research Reports December 15, 2019

The benefits of live video are vast, and brands are embracing this growing trend. Dig into live video’s essential elements and review an abbreviated Facebook Live case study from TBS.

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Live Video Infographic, 2019 Edition

Research Infographics December 15, 2019

Live video is growing in popularity, especially among millennials and gen Z. Follow these three steps to get the most out of your brand’s live video executions.

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Video Marketing Plan Playbook

Playbooks March 1, 2024

Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

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Video Marketing Plan Framework

Tools January 21, 2024

Use this video marketing framework to define the activities required to successfully create, plan, and execute a video marketing program.

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Video Marketing Vendor Evaluation

Tools January 18, 2024

Use this evaluation to compare potential solutions for managing, monitoring and optimizing your Video Marketing program.

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Recording Live Video Checklist

Tools January 8, 2024

Use this checklist to ensure you complete all of the tasks required to produce a live video.

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The Future of Video

Event Recaps April 6, 2022

Richard Yao from the IPG Media Lab explained the changes on the horizon for video content from Hollywood to social media, and how brands can best prepare for the new landscape.

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Social Video and E-Commerce: Converting Views to Dollars

Knowledge Partners February 18, 2022

In this report, Tubular Labs discussed how emerging technologies enhance online shopping, and how Tubular’s new e-commerce intelligence allows you to convert social video views to ROI.

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Leveraging Live Video to Drive Business Outcomes

Event Recaps February 5, 2019

OH Partners, a full-service creative agency based in Phoenix, Ariz., shared best practices for creating social content that drives business outcomes.

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Creating Successful Online Videos

Tools January 7, 2024

Read this guide to help you understand the importance of online videos and how to create your own for your business.

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Banner Health Connects with the Advanced Age Audience Through a Humorous Digital Video Series

Multicultural Excellence Awards November 13, 2023

Banner Health created a humorous video series to illustrate its understanding of the unique needs of patients 55 and older.

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TV and Video Through a Generational Lens

Event Recaps May 13, 2022

Vevo presented research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, millennials, and Gen Z.

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Ford: Creating A Scalable Video Production Model

Event Recaps December 9, 2020

Ford discussed how it empowered dealers to leverage video locally while protecting global brand equity and described the tools it used.

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Cisco Created the First WiFi-Connected Golf Course

B2 Awards September 1, 2020

Cisco deployed the first-ever Connected Course at the 2019 U.S. Open Championship, featuring secure, fast and reliable connectivity, real-time sharing and live video streaming capabilities.

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The Emerging Trends in Video You Need to Know

Event Recaps February 4, 2020

Experts discussed the current emerging video landscape and around topics such as visibility, frequency management, and third-party verification/measurement.

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People-Powered Video Production

Event Recaps January 28, 2020

People-powered video production is being adopted by many brands as a means to consistently create locally relevant video content at scale for less money without sacrificing quality.

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