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CMO Trend Brief: Internet of Things, 2019 Edition
Research Reports September 4, 2019This quick read sums up the must-know aspects of the Internet of Things for marketing leaders who want to get ahead of the curve on this growing trend.
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Internet of Things Infographic, 2019 Edition
Research Infographics September 4, 2019Get smart on the ways brands are leveraging the Internet of Things and understand the affect this trend is having on the marketing industry.
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Internet of Things Report, 2019 Edition
Research Reports September 4, 2019The 2019 Edition of the ANA Marketing Futures Report on the Internet of Things features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
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The Internet of Things Report, 2020 Edition
Research Reports July 14, 2020The 2020 edition of the ANA Marketing Futures Report on the Internet of Things paints a rich picture of the ways this trend is expected to disrupt consumer behavior and how brands are evolving their approach to marketing in order to succeed in our increasingly connected world.
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The Future of Marketing: A Roadmap to Hypergrowth
Marketing Futures May 18, 2022Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.
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State of Audio: What’s Next and What Advertisers Need to Know
Knowledge Partners February 8, 2022Audacy explores trends shaping the landscape of audio and shares its playbook for creating more compelling audio content.
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The Future of B2B: Predictions for 2030
Event Recaps December 4, 2023Drawing on the results of a recent study, Merkle described four seismic changes that it predicts will reshape the world of B2B by the end of the decade, along with the forces that it expects to contribute to their emergence.
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The Art of the Zoom
B2B June 8, 2022While in-person sales meetings slowly come back and offices start to reopen, digital communications — including video calls — remain the go-to strategy for brands that want to strengthen existing relationships and build new ones.
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The 2021 International Telco Report: Consumer Adoption of 5G
Knowledge Partners September 27, 2021While 5G technology may be the future of connectivity, new data shows that it has yet to catch on at scale. Surveying more than 18,000 people from 17 nations, this report examines the demographics, behaviors, and preferences of early 5G adopters, as well as those less inclined to embrace the new technology.
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Five Ways to Brace for 5G
B2C July 2, 20195G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.
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A Personal Touch
Knowledge Partners April 23, 2024The evolution of personalization over the last five years reflects a broader trend toward more sophisticated, adaptive, and user-centric strategies. With ongoing technological innovation, personalization is becoming increasingly sophisticated and essential for delivering standout customer experiences.
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Tapping Into the Power of Generative AI for Strategic Marketing Transformation
Research Reports September 8, 2023The introduction of generative AI is poised to reshape industries, especially marketing. This ANA guide offers insights, applications, and steps for leveraging generative AI with your marketing strategies.
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100 Stories of Women and Girls from Russia’s War Against Ukraine, Part II
Knowledge Partners July 14, 2022The second edition of 100 Stories by Ukrainian Marketing Association compiled more accounts from women and girls about their struggles during the Russian war against Ukraine.
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Nautilus Lights Up Guangzhou
Smarties Awards December 28, 2021To promote its new China-manufactured luxury SUV, the Nautilus, Lincoln created the world’s largest 3D digital projection along Guangzhou’s Pearl River, harnessing a constellation of 1,000 drones in a light show which went viral on social media.
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How Alfamart’s Programmatic DOOH Campaign Boosted Retail Sales
Smarties Awards December 28, 2021Alfamart leveraged GoScreen’s digital out-of-home displays to run engaging digital ads to reduce banner blindness and increase SKU sales.
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Will This Decade Be the New Roaring ’20s?
Partner Content May 6, 2021The 1920s became known as the Roaring ’20s. And if 2020 was a taste of things to come, the current decade seems likely to be at least as fraught as its centennial predecessor. How should advertisers and marketers prepare, act, and react?
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Cross-Device Linking and the IOT
Event Recaps November 4, 2019Industry experts explored the rise of the Internet of Things and the consumer experience in a privacy-first world.
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Content Authenticity and Transparency in the Age of Generative AI
Event Recaps March 6, 2024Adam Buhler, SVP and head of creative technology at Digitas, discussed a potential means for combatting the rise of AI-related deceptive media, highlighting an emerging program known as Creative Credentials.
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65 Percent of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists and Media Platforms
Knowledge Partners April 29, 2022A new report from R3 on marketing integration and client-agency partnerships reveals how the success of these relationships hinges on the ability of marketers to regularly apply fundamentals of the marketing practice in new ways.
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Mastering Your Data and Technology: A Marketing Imperative
Conference Session Videos August 17, 2021In this video, Mastercard's Raja Rajamannar outlined the reasons why the marketing industry is on the precipice of a new era of marketing that will be defined by data and emerging 21st-century technologies. To succeed, marketers will have to master data intelligence and analysis as well as these emerging technologies.
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