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Search returned: 1058 document(s).
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Vollrath: A B2B Digital Transformation Story
Event Recaps April 1, 2020Vollrath Foodservice (VFS), an almost 150-year-old manufacturing leader, began their digital transformation journey over two years ago when the organization identified shifts in customers' needs as well as how industry talent wanted a more interactive, B2C-style online experience. Vollrath conducted a search to address in-house talent gaps and find an external agency partner to support their transformation goals. In this session, learn how VFS and award-winning Milwaukee agency CI Design collaborated on a strategy that covered technical specifications, content, functionality, user experience design, analytics, and optimization and systems integrations, resulting in the re-launch of a new website in Q1 2020.
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B2B Digital Transformation
ASK Answers August 29, 2023How are B2B brands achieving digital transformation?
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Kimberly-Clark’s Five-Stage, Data-Focused Digital Transformation
Event Recaps April 13, 2023Kimberly-Clark described the five stages of the largely completed digital transformation it has undertaken, which is enabling it to capitalize on data to establish direct relationships with consumers — relationships that are otherwise easily erased for CPG brands by retail intermediaries.
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Kimberly-Clark’s Five-Stage, Data-Focused Digital Transformation
Conference Highlights April 13, 2023Agility enabled by executive sponsorship and co-creation is crucial to successful digital transformation.
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Kimberly-Clark’s Five-Stage, Data-Focused Digital Transformation
Conference Session Videos April 13, 2023In this video, Kimberly-Clark described the five stages of the largely completed digital transformation it has undertaken, which is enabling it to capitalize on data to establish direct relationships with consumers — relationships that are otherwise easily erased for CPG brands by retail intermediaries.
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Digital Transformation: A 6-Step Road Map to Success
Knowledge Partners June 29, 2022Digital transformation is the enablement of improved customer experience and operational efficiency through the adoption and integration of digital technology.
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Digital Transformation: Building a Program for the Road Ahead
Event Recaps August 26, 2021Speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.
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Digital Transformation: Building a Program for the Road Ahead
Conference Session Videos August 26, 2021In this video, speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.
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Digital Transformation: Building a Program for the Road Ahead
Conference Highlights August 26, 2021Having the right team in place should be the first step in the digital transformation of fundraising programs.
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The Drum Digitally Transforms with Pandemic-Proof Online Festivals
B2 Awards August 12, 2021By digitally transforming its entire live events division during the pandemic, The Drum, a leading global publisher for the marketing and media industries, secured pre-sold revenue and created a sustainable business model for the future.
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Is B2B Failing at Digital Transformation?
Event Recaps November 18, 2020Nik Werk and Taylor Wray at Merkle discussed how digital transformation needs to evolve, as well as how the rest of the B2B industry may be able to harness both lessons learned and generational shifts to quickly catch up.
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Is B2B Failing at Digital Transformation?
Conference Session Videos November 18, 2020In this video, Nik Werk and Taylor Wray at Merkle discussed how digital transformation needs to evolve, as well as how the rest of the B2B industry may be able to harness both lessons learned and generational shifts to quickly catch up.
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Marketing at Microsoft: A Digital Transformation
Event Recaps October 14, 2020Microsoft shared how culture, capabilities, and technology have played key roles in the marketing organization’s digital transformation. Plus, it shared how the brand successfully pivoted to virtual events in light of the COVID-19 pandemic.
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Marketing at Microsoft: A Digital Transformation
Conference Session Videos October 14, 2020In this video, Microsoft shared how culture, capabilities, and technology have played key roles in the marketing organization’s digital transformation. Plus, it shared how the brand successfully pivoted to virtual events in light of the COVID-19 pandemic.
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CMO Trend Brief: Digital Transformation 2020 Edition
Research Reports January 9, 2020This robust summary outlines what you need to know about digital transformation, including five important developments poised to play out in 2020.
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Digital Transformation in Three Phases at STANLEY Healthcare
Event Recaps December 12, 2019STANLEY Healthcare underwent a digital transformation that resulted in increased brand awareness and higher conversion rates.
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Driving Digital Transformation at Spark44
Event Recaps October 16, 2019After creating a successful joint agency model with Jaguar Land Rover, Spark44 had increased brand desirability and consideration. The next step was a digital transformation to expand growth and account for shifting business priorities.
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Digital Transformation at Campbell Soup Co.
Event Recaps May 9, 2019Campbell Soup Co. discussed some aspects of its digital transformation.
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Enhancing the Consumer Experience Through Digital Transformation
Event Recaps October 3, 2023Under Amour shared how its digital transformation helped the brand shorten its product creation cycle, reduce its carbon footprint, enhance the consumer journey, and elevate the brand’s omnichannel sales approach.
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Freddie Mac Single-Family/Digital Transformation
B2 Awards August 12, 2021Freddie Mac’s strategic objective was to reimagine the entire mortgage experience, end to end, with digital at the core, and provide increased opportunity for greater numbers of qualified individuals to realize the American dream of home ownership.
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