Search returned: 2 document(s).

• 

  Preventing the Perils of Programmatic for Premium Video

  Partner Content   September 14, 2021  

  The theoretical advantages of programmatic advertising for a marketer are substantial. Lower transaction costs, more precise media targeting, greater flexibility, the ability to optimize creative and media in real time, and, of course, more competitive pricing should all lead to more efficient and more effective marketing. But how does the industry move beyond theory? There is a way.

  view
• 

  Inclusion’s Next Wave

  Knowledge Partners   July 12, 2022  

  Wunderman Thompson Intelligence released a new report exploring emerging trends in inclusion, revealing a powerful role for brands.

  view