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  • How Augmented Reality Keeps Nickelodeon Current with Its Viewership

     Event Recaps   February 26, 2020  

    Nickelodeon gave viewers a way to engage more deeply with their favorite programs via augmented reality.

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  • The ABCs of Augmented Reality

     Insight Briefs   November 18, 2019  

    This Insight Brief discusses the wide variety of ways that marketers are using Augmented Reality and examines case studies from industries that include insurance, automotive, and media.

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  • How Brands Use Augmented Reality to Drive Experiences

     Event Recaps   November 13, 2019  

    At an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.

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  • Augmented Reality and Virtual Reality in Action at Herman Miller

     Event Recaps   July 25, 2019  

    Herman Miller helps customers envision their potential purchases via augmented reality and virtual reality.

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  • Augmented Reality Report, 2019 Edition

     Research Reports   June 28, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on augmented reality explores the ways brands are using AR to provide customer experiences ranging from fun and flashy to practical and utilitarian.

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  • CMO Trend Brief: Augmented Reality, 2019 Edition

     Research Reports   June 28, 2019  

    This quick read highlights the must-know aspects of augmented reality and features a case study from Ruffles detailing how a key consumer insight led to an AR-powered mobile game that drove a significant lift in sales.

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  • Four Ways B2B Marketers Can Use Virtual Reality and Augmented Reality

     B2B   February 6, 2019  

    Though they’re often seen as B2C toys, emerging technologies like augmented and virtual reality also offer a lot of potential and value for business marketers. This presentation takes a look at how B2B marketers can get started with these exciting new opportunities.

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  • How Emodo Used AR to Revive Broadway Following the Pandemic

     Smarties Awards   July 24, 2023  

    To help Broadway bounce back following a tumultuous first two years of the pandemic, Emodo crafted a holiday-themed augmented reality experience geared toward engaging more spontaneous Broadway show attendees during times when they were already primed to purchase.

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  • How to Create an Incredible AR Advertising Experience

     Industry Insights   July 28, 2022  

    Advertisers are eager to impress people with incredible experiences on augmented reality (AR.) The real magic of digital channels, from display banners to video to mobile ads, is in the new ways brands can tell a story to connect with an audience. AR is no different and, because it’s billed as an immersive experience, the stakes are particularly high to get AR creative right.

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  • Keeping Things Real with Virtual Technologies

     B2C   January 21, 2022  

    Consumers may think of augmented reality and similar platforms as just more digital accessories, but marketers who develop ad campaigns that combine the online and physical worlds must take care to not get carried away by the technology.

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  • How Deloitte Used Augmented Reality to Increase the Value of Its U.S. Open Sponsorship During the Pandemic

     Smarties Awards   December 28, 2021  

    With pandemic lockdowns threatening the value of Deloitte’s United States Golf Association sponsorship, the company turned to augmented reality, creating an app that allowed viewers to personalize their U.S. Open viewing experience.

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  • U.S. Open Augmented Reality Built by Deloitte

     B2 Awards   August 12, 2021  

    Deloitte developed an immersive experience that enhanced the second-screen experience for golf fans watching the U.S Open from home.

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  • Pepsi's Augmented Reality Approach

     REGGIE Awards   May 16, 2020  

    Pepsi #Summergram celebrated America’s desire to “unapologetically enjoy summer” with more than 250 unique bottles, each with its own summer statement and icon deep-linked to Instagram’s augmented reality effects.

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  • Stepping Into the Virtual Unknown

     B2C   August 2, 2019  

    Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

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  • Strategic Challenger

     B2 Awards   May 29, 2019  

    SAP Digital expanded the confines of its small physical space by overlaying a limitless digital world on the convention floor with augmented reality.

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  • This AR Experience Let Fans Learn More About Bruce Lee and Chinese Culture

     REGGIE Awards   April 20, 2024  

    To celebrate the season three premier of its Bruce Lee-inspired original series, <em>Warrior</em>, Max created a series of interactive murals that allowed viewers to enter an augmented reality experience and learn more about Chinese culture and the life of the late martial artist.

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  • The Metaverse Is No Game for B2B Marketers

     B2B   July 20, 2022  

    Most B2B brands are taking a wait-and-see approach toward the metaverse, as they first get a firmer hold on other, less complicated digital channels. At the same time, B2B marketers must weigh this caution against the fact that younger people now transitioning into decision-making roles have been conditioned to a digital-first world in which virtual- and augmented-reality experiences are a natural part of their day.

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  • Extended Reality Report, 2020 Edition

     Research Reports   October 21, 2020  

    The 2020 Marketing Futures Extended Reality report features expert perspectives, key stats, and real-world examples related to this important industry trend.

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  • How Sleep Number Used AR to Win CES 2022

     Smarties Awards   July 24, 2023  

    Sleep Number won CES 2022 with an augmented reality experience that showed off the various features of its 360 smart bed, wowing media and attendees and positioning the brand as a leader in sleep health technology.

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  • Marketers Must Be More Agile

     B2B   November 23, 2022  

    Long-term planning may be turning into a bit of an oxymoron due to the furious pace of change among B2B customers and prospects. However, marketers still need vision when it comes to preparing for the future, as the B2B terrain is shaping up to look radically different just a few years from now, a recent study reveals.

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