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Search returned: 111 document(s).
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Behind the Campaign: Greetings from the Blockchain
Research Reports December 19, 2020Learn more about TD Ameritrade’s award-winning ad campaign, in which the brand’s ad was designed and executed using cryptocurrency transactions and using the blockchain as a media platform.
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Blockchain Report, 2020 Edition
Research Reports April 27, 2020The 2020 report on blockchain technology brings together expert perspectives, key stats, and practical use cases to give forward-thinking marketers the information they need to prepare for the future of the industry.
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Blockchain: Buzzword or Building the Future?
Knowledge Partners July 26, 2019In this guide, Wavemaker and GroupM provide an overview of blockchain and what it means for businesses.
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Blockchain-Based Advertising Efficiencies
Event Recaps February 6, 2020IBM iX explained how it is using blockchain technology to increase the transparency of media supply chains.
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Four Ways Blockchain Will Enhance B2B Marketing
B2B September 18, 2019With the potential to improve transparency, reduce fraud, improve customer experiences, and more, blockchain appears poised to revolutionize business marketing. Though it is still relatively unknown among consumers, business marketers would be remiss to ignore this rapidly growing technology.
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Blockchain in the New Era of Privacy
Event Recaps July 25, 2019Dustin Engel, general manager of corporate development at PMG, discussed how blockchain technology can help to maintain consumer privacy and support the future of a free, ad-supported internet.
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Blockchains in the New Era of Privacy
Conference Session Videos July 25, 2019In this video, Dustin Engel, general manager of corporate development at PMG, discussed how blockchains can help to maintain consumer privacy and support the future of a free, ad-supported internet.
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Blockchain Report, 2019 Edition
Research Reports June 6, 2019The 2019 Edition of the ANA Marketing Futures Report on Blockchain provides marketers with foundational knowledge of the subject, expert perspectives on its potential, and tips on adopting this emerging technology.
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CMO Trend Brief: Blockchain, 2019 Edition
Research Reports June 6, 2019This quick read highlights the must-know aspects of blockchain and explores what the industry can expect from the technology in the short and long term.
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Blockchain Infographic, 2019 Edition
Research Infographics June 6, 2019Understand ways blockchain technology can benefit the marketing industry, and review recommendations for brands considering adopting this emerging trend.
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Greetings from the Blockchain
B2 Awards May 29, 2019TD Ameritrade’s ad is a first of its kind in many ways. It’s the first permanent media placement, the first ad designed and executed using cryptocurrency transactions, and the first use of the blockchain as a media platform.
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Blockchain, Cryptocurrency and NFTs/Tokens
Event Recaps November 16, 2021In this session, learn more about issues surrounding blockchain, cryptocurrency, and NFTs/tokens including key characteristics, types of marketplaces, legal landmines, and more.
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Advancing Global Trade with Blockchain
Event Recaps April 22, 2021IBM's Veena S. Pureswaran discussed how to modernize rules to create a scalable business environment, introduce interoperable standards to connect digital platforms and technologies, and support industry to modernize digital systems and processes.
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Five Ways Blockchain Can Help Fix the Broken Online Advertising Ecosystem
Webinar Rewinds March 20, 2019In 2018, there was a lot of hype regarding blockchain’s potential impact on advertising. Fast forward to today, many companies are starting to deliver on their promises. Donny Dvorin, GM of Never Stop Marketing Research, helps you navigate the current landscape.
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A Catalog of Meta Worlds, Precursors to the Metaverse
Money Slides May 16, 2023The agency Blue Chip provides an inventory of meta worlds, defining and distinguishing between ones that are corporate owned and ones that are blockchain-based.
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Future-Proofing Your Marketing Strategy
Event Recaps April 13, 2023The proliferation of paradigm-shifting technologies such as VR, AI, blockchain, and 5G (to name but a few) requires massive adaptations from marketers, as they will have to reinvent their discipline to keep up. To assist marketers with this task, Mastercard’s Raja Rajamannar offered five tips.
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Future-Proofing Your Marketing Strategy
Conference Session Videos April 13, 2023The proliferation of paradigm-shifting technologies such as VR, AI, blockchain, and 5G (to name but a few) requires massive adaptations from marketers, as they will have to reinvent their discipline to keep up. To assist marketers with this task, Mastercard’s Raja Rajamannar offered five tips in this video.
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First Chair Litigator's Perspective: What Advertising, Intellectual Property, and Privacy Litigations Will Look Like in the Era of Web3 and the Metaverse
Event Recaps November 10, 2022This panel combines a first-chair litigator overview on how blockchain technologies are bound to affect all things litigation (from service of process to jurisdiction to managing IP, marketing, and privacy risks) with unique in-house perspective.
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First Chair Litigator's Perspective: What Advertising, Intellectual Property, and Privacy Litigations Will Look Like in the Era of Web3 and the Metaverse
Conference Session Videos November 10, 2022In this video, a panel discussion includes first-chair litigator overview on how blockchain technologies are bound to affect all things litigation (from service of process to jurisdiction to managing IP, marketing, and privacy risks) with unique in-house perspective.
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NFTs and Luxury Brands/Goods
Event Recaps November 9, 2022What are NFTs? Why should we care about them? And how can we use them to protect luxury brands and goods? Explore current trends in NFT usage and popularity, brand trademark registration strategies, and the use of blockchain to authenticate legitimate luxury goods.
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