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ANA Collection of Summary Reports on Artificial Intelligence
Research Reports April 10, 2024The ANA presents a collection of 18 AI research reports that most closely align with the interests of marketers, summarized with key takeaways.
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Artificial Intelligence Report, 2021 Edition
Research Reports January 25, 2021Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.
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Artificial Intelligence: Its Advantages and Challenges
Event Recaps April 18, 2024During a session at an April 2024 meeting of the ANA’s Customer Experience Committee, West McDonald, founder of GoWest.ai, shared his thoughts on the potential perils of artificial intelligence (AI) and on the promise of the technology that outweighs those dangers, urging marketers to adopt and experiment with platforms such as ChatGPT.
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This Candy Company Attracted Halloween Attention with an AI Film Fest
REGGIE Awards April 17, 2024For Halloween, Airheads created a horror movie film festival featuring films made entirely with artificial intelligence (AI).
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No, Actually — Artificial Intelligence Is Not Going to Take Your Job
Podcast Clips October 24, 2023Wunderman Thompson’s Jason Carmel outlines the reasons why he believes artificial intelligence is not poised to take marketers’ jobs.
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ANA AI Glossary
Research Reports October 19, 2023ANA’s ASK Research Service compiled a comprehensive glossary of terms and definitions relating to artificial intelligence.
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Enhancing Shopper Marketing with Artificial Intelligence
Partner Content July 20, 2023Artificial intelligence can help retailers stay agile while making it easier for marketers to reach customer, but using AI to its full potential will require companies to reimagine their business models and existing workflows. Now is the time for businesses of all sizes to start thinking about their AI marketing strategy.
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Artificial Intelligence Doesn’t Exist… Yet
POVs April 10, 2023Marketing Futures podcast host Mike Berberich explains why, despite its potential to reshape the marketing industry, marketers may be getting a bit carried away with artificial intelligence’s current capabilities. In fact, he argues, artificial intelligence doesn’t even exist… yet.
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Artificial Intelligence (AI)
ASK Answers February 22, 2023How are brands using AI in their marketing efforts?
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Artificial Intelligence Demystified: How Models and Data Work Together for Success
Event Recaps August 27, 2020Speakers from Orvis and Salesforce discussed how artificial intelligence and machine learning strategies can be implemented in email marketing programs.
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Artificial Intelligence Report, 2019 Edition
Research Reports October 9, 2019The 2019 Edition of the ANA Marketing Futures Report on Artificial Intelligence features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
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CMO Trend Brief: Artificial Intelligence, 2019 Edition
Research Reports October 9, 2019This quick read sums up the must-know aspects of Artificial Intelligence for marketing leaders who want to get ahead of the curve on this important trend.
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Artificial Intelligence Infographic, 2019 Edition
Research Infographics October 9, 2019Get smart on the ways brands are leveraging Artificial Intelligence and understand the effect this trend is having on the marketing industry.
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The Emergence of Artificial Intelligence
Insight Briefs January 23, 2019This Insight Brief discusses the rise of artificial intelligence in the marketing landscape and includes case studies from Eloquii and Stein IAS as well as insightful Q&As from industry experts.
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Melanie Huet of Newell Brands on Leveraging AI
Industry Insights March 27, 2024Melanie Huet is president of brand management and innovation at Newell Brands. She will be a speaker at the ANA Brand Masters Conference, April 15 to17 in Carlsbad, California. ANA senior director of brand and media John Paquin recently sat down with Melanie for a pre-conference interview where they discussed the game-changing nature of artificial intelligence and the limitless possibilities AI presents for innovation-focused businesses.
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The Areas in Which AI is Already Increasing Productivity
Money Slides March 26, 2024Morgan Stanley Research identifies applications of artificial intelligence (AI) that have already begun to yield gains in productivity.
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Top Marketing Uses for AI According to CMOs
Money Slides March 26, 2024At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice visualized the results of a survey of CMOs that ranked what these leaders believe are the best marketing applications for artificial intelligence (AI).
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Examples of AI Use Cases
Money Slides March 26, 2024Nonprofit organization Save the Children provides a helpful table that shares some illustrative examples of applications for artificial intelligence (AI).
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Zero to Hero: A Data-Driven Dance Between Zero Party Data and AI
Webinar Rewinds February 22, 2024In this webinar, hear from Tod Loofbourrow, CEO of ViralGains and a renowned authority in the Artificial Intelligence domain with three decades of industry experience and teaching stints at Harvard, Stanford, and MIT.
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AI Trends and Forecasts
Event Recaps January 30, 2024Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).
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