Lockheed Martin Field Trip to Mars — Gold Winner | Effie Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Lockheed Martin Field Trip to Mars — Gold Winner

In an era of Silicon Valley innovation, Lockheed Martin was seen as an outdated defense contractor that was losing its customers to start-up SpaceX. Lockheed Martin set out to shift the conversation away from SpaceX by creating the first-ever group virtual reality experience.