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Virtual Reality Report, 2019 Edition
Research Reports October 9, 2019The 2019 Edition of the ANA Marketing Futures Report on the virtual reality features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
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CMO Trend Brief: Virtual Reality, 2019 Edition
Research Reports October 9, 2019This quick read sums up what marketing leaders need to know about virtual reality’s impact on the future of advertising, customer experience, and brand engagement.
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Virtual Reality Infographic, 2019 Edition
Research Infographics October 9, 2019Virtual reality technology is becoming more accessible, so get smart on the ways brands are using immersive experiences to engage and delight consumers.
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Augmented Reality and Virtual Reality in Action at Herman Miller
Event Recaps July 25, 2019Herman Miller helps customers envision their potential purchases via augmented reality and virtual reality.
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Four Ways B2B Marketers Can Use Virtual Reality and Augmented Reality
B2B February 6, 2019Though they’re often seen as B2C toys, emerging technologies like augmented and virtual reality also offer a lot of potential and value for business marketers. This presentation takes a look at how B2B marketers can get started with these exciting new opportunities.
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Marketing in the Metaverse
Partner Content March 1, 2022Brands are cautiously circling the metaverse, wondering how they’ll eventually engage consumers in these vast, virtual spaces. They’re factoring in the possibility that the metaverse could change everything, from their approach to creative and consumer engagement to how they measure and analyze campaigns. The metaverse will not exclusively take place with virtual reality headsets, but marketers will have to embrace 3D to participate.
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Keeping Things Real with Virtual Technologies
B2C January 21, 2022Consumers may think of augmented reality and similar platforms as just more digital accessories, but marketers who develop ad campaigns that combine the online and physical worlds must take care to not get carried away by the technology.
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Disney “Dark Ride” Virtual Reality Experience
B2 Awards September 1, 2020Boehringer Ingelheim used a Disney-inspired VR experience to tell its brand story and capture the attention of key target audiences at industry events.
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Stepping Into the Virtual Unknown
B2C August 2, 2019Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.
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PlayStation VR: Pioneering a New Reality
Effie Awards May 30, 2019PlayStation VR represented a major investment in virtual reality on Sony’s part, so the brand needed to build a large enough install base to warrant future VR game and hardware development.
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Diageo’s “Decisions: Party’s Over” Virtual Reality Experience
REGGIE Awards May 15, 2019Diageo highlighted tragic binge drinking scenarios in a powerful way that allowed consumers to become personally invested and understand the negative effects of alcohol abuse through VR.
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Exploring the Virtualization of Commerce
Event Recaps September 7, 2022Jason Velliquette, EVP of digital marketing at R3, provided an exploration of the metaverse commerce landscape, highlighting what some brands have already done successfully in the space and discussing best practices for marketers keen on guiding their own brand into virtual shopping experiences.
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The Metaverse Is No Game for B2B Marketers
B2B July 20, 2022Most B2B brands are taking a wait-and-see approach toward the metaverse, as they first get a firmer hold on other, less complicated digital channels. At the same time, B2B marketers must weigh this caution against the fact that younger people now transitioning into decision-making roles have been conditioned to a digital-first world in which virtual- and augmented-reality experiences are a natural part of their day.
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What’s Truly IRL? A Conversation About Virtual Influencers
Event Recaps November 10, 2020Senior digital marketing manager from Avocados From Mexico Jorge Almeida discussed virtual influencers and how they can be used to tell brand stories.
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Extended Reality Report, 2020 Edition
Research Reports October 21, 2020The 2020 Marketing Futures Extended Reality report features expert perspectives, key stats, and real-world examples related to this important industry trend.
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The ABCs of Augmented Reality
Insight Briefs November 18, 2019This Insight Brief discusses the wide variety of ways that marketers are using Augmented Reality and examines case studies from industries that include insurance, automotive, and media.
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How Brands Use Augmented Reality to Drive Experiences
Event Recaps November 13, 2019At an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.
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How OREO’s Virtual House Parties Drove Cookie Sales
REGGIE Awards April 17, 2024OREO created a program leveraging immersive virtual house party experiences to drive trials of its new cookie.
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Making History of the Black Experience
Beyond Profit Podcast January 9, 2024In this episode of Beyond Profit, BROWNBAYLOR founder and CEO Dontrese Brown joins host Ken Beaulieu to discuss a virtual reality exploration of the Black experience, his advice to business leaders and marketers about taking on purposeful projects, creating an inclusive workplace culture, and more.
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Hitachi Vantara Creates Personalized Experiences as Part of Its Account-Based Marketing Program
B2 Awards September 5, 2023To achieve its sales goals, Hitachi Vantara developed an account-based-marketing program featuring personalized experiences, including ESG workshops and virtual reality, aligning its brand values and goals with those of its account contacts.
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