Search Marketing Knowledge Center

AI in Customer Experience: Beyond Chatbots

POVs March 13, 2024

Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.

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This Indian Coffee Brand Promoted Gender Equality with a Short-Form Video Series and Chatbot

Smarties Awards July 24, 2023

Indian coffee brand Bru promoted gender equality in marriages through a series of short-form OTT videos and the innovative use of a chatbot on WhatsApp.

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When Brands Come Alive: Chatbots and Digital Humans

Event Recaps February 26, 2020

As online and offline worlds merge, brands may want to explore the latest innovations related to chatbots and digital humans.

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TD Ameritrade Watson Chatbot

Smarties Awards November 7, 2019

TD Ameritrade created an interactive banner ad that facilitated conversations between customers and an AI-powered chatbot.

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The 2019 Edition of the ANA Marketing Futures Report on chatbots sheds light on the growing trend featuring research, expert perspectives, and actionable tips for brands experimenting with the technology.

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CMO Trend Brief: Chatbots, 2019 Edition

Research Reports July 3, 2019

This quick read highlights the must-know aspects of chatbot technology for marketing leaders, and it features a case study from Foxtel, a TV network that used an interactive chatbot experience to compel viewers to tune in to live TV.

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Chatbots Infographic, 2019 Edition

Research Infographics July 3, 2019

Get smart on the ways brands are using chatbots and the affect the technology is having on the marketing industry.

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How American Family Insurances Uses AI Chatbot Technology

Event Recaps May 7, 2019

American Family Insurance shared its journey leveraging deep-learning analytics that translated into improvements to its chatbot’s content and functionality.

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Marketers Need to Have a Frank Discussion About Chatbots

B2C September 29, 2023

While the cost savings and marketing efficiencies chatbots offer are real, they come with potentially severe and growing risks, ranging from copyright infringement to misinformation. Whether marketers deploy generative AI chatbots for advertising campaigns or to improve workflow in-house, they need to understand the legal and ethical sand traps and proceed with a plan.

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Say Hello to AI-Enhanced Conversational Marketing

Partner Content June 20, 2019

Frustration with corporate call centers is one of the biggest consumer laments. Brands are responding by implementing chatbots that are increasingly conversant — freeing up live customer service agents to focus on providing more value to the customer in real time.

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The Best Branded Bots

Event Recaps February 13, 2019

From Facebook Messenger to Amazon Alexa, text- and voice-based chatbots can be effective channels for promotion and customer service. Still, brands are struggling to build and deploy them at scale. What can marketers learn from the best branded bots? Serial Marketer's founder and publisher David Berkowitz, who has held C-level positions with top agencies and startups, will share highlights from the scores of bots he's reviewed across more than a dozen verticals.

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5 Ways Business Leaders Can Leverage an AI Image Generator

Industry Insights August 3, 2023

Generative artificial intelligence (AI) is streamlining operations for companies in all kinds of industries. Business leaders are employing ChatGPT for social media content creation, adding AI chatbots to their websites to answer visitors’ questions, using AI to create 3D models of new product ideas, and so on. And now there is a whole new AI realm that companies will find very useful for marketing strategies and other tasks: AI image generators.

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Leveraging AI for Marketing Success: A Guide for In-House Agencies

Event Recaps June 13, 2023

AI is a practical and readily available tool at the marketer's disposal. Today, marketing teams can leverage AI to develop content, increase their output, and bring capabilities in-house previously thought unattainable.

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Why Focusing on ChatGPT Will Lead Marketers Astray

Industry Insights April 19, 2023

We’re now living in a time when artificial intelligence (AI) has become a part of many of our daily lives – and it’s only the beginning. ChatGPT, a generative AI chatbot developed by OpenAI late last year, is now widely available and has opened the floodgates to what’s possible. Just weeks after launching, ChatGPT attracted a jaw-dropping 100 million users and became the fastest-growing consumer application in history.

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B2B Companies Should Listen to How They Sound

B2B March 22, 2023

Voice assistants present B2B companies with an opportunity to bolster their marketing efforts, spread their creative wings, and develop new revenue streams. But in their pursuit of getting their message out via chatbots, marketers must be careful that they develop a consistent tone and can distinguish their brand from the competition.

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What ChatGPT Means for Marketers

B2C March 10, 2023

ChatGPT, the large language model chatbot that debuted to great fanfare in 2022, can drive marketing efficiencies and foster creativity, but brand managers need to ensure that humans are the ultimate arbiters for what kind of messaging will resonate with their audiences. Even brand managers who are not in testing mode when it comes to ChatGPT need to understand its widespread implications for marketing and advertising.

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ChatGPT: Effects on Search and Usefulness for Marketers

Pulse January 18, 2023

If your team has been looking for a way to use AI more to support creative strategy, ChatGPT may actually be helpful for you. While it may seem counterintuitive to have an AI chatbot enhance creativity, the technology can help gather data, research, use the dialogue to plan campaigns and meetings, headlines, key words, copy, and images.

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The Top 5 Marketing Trends for 2023

Industry Insights January 5, 2023

It’s that time of year when we look into the crystal ball to get insight into trends that will impact the way business is done in the year ahead. From my perspective, I see an exciting trove of classics that when combined with newer iterations of AI and chatbots tech will really drive consumer connection. Let’s take a look.

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