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  • Consumer Neuroscience Report, 2020 Edition

    Research Reports   November 16, 2020  

    Consumer neuroscience isn’t a fad. It’s a growing trend that has huge potential for marketers looking to influence the way consumers think, feel, and act. This report explores what the trend is, why it matters to marketers, and how to apply the technology in the real world.

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  • Consumer Neuroscience Report, 2019 Edition

    Research Reports   November 15, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on Consumer Neuroscience features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.

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  • CMO Trend Brief: Consumer Neuroscience, 2019 Edition

    Research Reports   November 15, 2019  

    This quick read sums up the must-know aspects of Consumer Neuroscience so marketing leaders can get ahead of the curve on this important trend.

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  • Consumer Neuroscience Infographic, 2019 Edition

    Research Infographics   November 26, 2019  

    Brands can understand consumers more deeply than ever thanks to the growing trend of consumer neuroscience. Eye-tracking and facial coding help uncover the “why behind the buy.”

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  • Four Areas Marketers Can Implement Neuroscience to Improve Results

    B2C   July 22, 2019  

    Though still avant-garde in the marketing industry, consumer neuroscience offers marketers powerful insights that they can begin implementing into their campaigns today.

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  • Neuroscience: The Marketing Lab of the Future Takes Shape

    Insight Briefs   July 16, 2019  

    Consumer neuroscience gives marketers the ability to understand their target audiences more deeply than ever. This insight brief features case studies, best practices, and expert perspectives on the growing industry trend.

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  • Trailblazing Research, with Duane Varan of MediaScience

    Marketing Futures Podcast   December 14, 2021  

    MediaScience founder and CEO Duane Varan joined us on the podcast to discuss neuroscience in marketing research, his firm's culture of curiosity, and — interestingly enough — Chicago crime boss Al Capone.

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  • Behind the Campaign: Laugh Tracker

    Marketing Futures   November 1, 2021  

    How did the Tennessee Department of Tourism use technology to provide parents with a trusted source of honest and authentic feedback? By leveraging neuroscience technology to create a new metric to help parents understand visitor satisfaction: laughter.

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  • Four Secrets to More Powerful Creative

    Event Recaps   September 14, 2020  

    Shanie Cunningham, head of U.S. marketing at Boden U.K., and Brent Niemuth, president and chief creative officer at J. Schmid, discussed how Boden combines neuroscience research with direct mail campaigns.

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  • How to Use Neuroscience Secrets to Drive Direct Mail Success

    Event Recaps   March 4, 2020  

    By injecting proven principles of social science into creative executions, marketers using direct mail can increase engagement and response.

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  • Possibility-Based Marketing with Dr. Joseph Riggio

    Marketing Futures Podcast   January 1, 2020  

    We're living in a wide world of possibilities today on the Marketing Futures Podcast. Dr. Joesph Riggio, an expert on cognitive and neuroscience, breaks down why "FOMO" might work in the short term, but "possibility-based marketing" is the way to grow your brand for the future.

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  • Marketing with Celebrity Spokespeople

    ASK Answers   January 31, 2024  

    How can my brand effectively use a celebrity spokesperson?

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  • The Right-Brain Approach to Brand-Building

    Partner Content   November 28, 2023  

    The functions of the left and right sides of the brain help shape how people see the world around them and have specific implications for marketers. Appealing to one side of the brain or the other can sculpt consumer impressions, improve recall, and drive conversion.

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  • Building a Culture of Creative Effectiveness

    CMO Content   October 23, 2023  

    The WARC white paper Building a Culture of Creative Effectiveness outlines a newly developed framework for brand organizations wanting to develop a culture of creative effectiveness.

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  • The Age of Re-Enchantment: Uncovering the Desire for Experiences That Uplift, Inspire, and Enthrall

    Knowledge Partners   May 26, 2023  

    Wunderman Thomson shares the results of a wide-ranging survey of people’s attitudes, revealing three overlapping needs: a hunger for reawakening and sense-making in a chaotic and confusing world; a desire to transcend the everyday and feel part of something bigger than ourselves; and an optimistic impulse to actively usher in a kinder, more hopeful future.

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  • Social Media Is Not Social: Unpacking the 4 Reasons We Can’t Disconnect

    Industry Insights   March 28, 2023  

    There are four core motivations people can have for engaging with the various platforms. These may or may not be conducive to them noticing a brand's content while on a given platform.

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  • Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections

    Event Recaps   November 17, 2022  

    When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.

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  • A Data-Driven Approach to Concerns About the Risk of Content-Adjacent Ads

    Event Recaps   October 4, 2022  

    Meta’s Kumi Harischandra and Neurons’ Mike Storm walked through some of the research their organizations have partnered on to measure the effect that ads adjacent to risky content have on brand value and to provide brand partners with a deeper understanding of how content adjacency does or doesn’t affect their business.

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  • Campaigns That Drive Connections

    Knowledge Partners   September 27, 2022  

    What if you could tie all your marketing efforts together with a “Big Idea” that stood out from the competition? People will notice, remember, and consider your brand.

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  • Raising the Volume on Radio Creative

    Partner Content   September 8, 2022  

    For more than 30 years, the Radio Mercury Awards, produced by the Radio Advertising Bureau, have celebrated creativity in radio with hundreds of chief creative officers collaborating to identify and award the best audio campaigns and radio commercials. Here, a select group of those celebrated professionals share guidance, inspiring campaigns, and best practices for raising the volume on radio creative.

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