B2B Social Media: Investment & Returns

How do your social media efforts stack up?


Our 2016 State of Social Media Marketing research study is now complete, and the results provide some valuable insights and benchmarks for modern social media marketing.


Demand Metric partnered with Socedo to produce this report that shares insights about goals for social media marketing, with an emphasis on B2B lead generation.


Find out how your efforts compare in the areas of:

  • Top goals for B2B social media use
  • How staffing levels impact effectiveness
  • Top tools for social media marketing
  • ROI performance and what influences it

Download this 36-page report to learn more about the best practices that drive social media marketing ROI, that just 11 percent of study participants are using!


The data contained in this report was analyzed independently by Demand Metric's Chief Analyst, Jerry Rackley, to identify statistically significant insights and forms the basis for the commentary.


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