AUGMENTED REALITY

AUGMENTED REALITY

Why Augmented Reality Now?

  • WHAT IS AUGMENTED REALITY?

  • WHY SHOULD MARKETERS CARE?

  • HOW CAN IT HELP YOUR BUSINESS?


Augmented Reality (AR) is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.


Unlike other digital advancements, which allow our devices to perform functions faster and more intelligently, Augmented Reality actually gives us a new way to perceive the real world around us. There is an intrinsic sense of delight from the playful nature of AR executions which can be harnessed to market almost any visible object.


As consumer expectations for brand experience continue to increase, AR can enhance experiences along the customer journey by adding a digital element to a physical environment. As mobile device use continues to increase, AR's ability to surprise and delight customers through their phone will become more valuable.

The ANA Marketing Futures Program focuses on the innovations and trends that will shape the future of marketing to prepare brands for the challenges and opportunities that lie ahead. In recent years, the practice of consumer neuroscience has made strides in accessibility and affordability, offering brands a way to understand customers on a deeper level than ever.

Featured Content 

Be sure to visit our full augmented reality content library for more great resources!

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.