ARTIFICIAL INTELLIGENCE

ARTIFICIAL INTELLIGENCE

Why Artificial Intelligence Now?

  • WHAT IS ARTIFICIAL INTELLIGENCE?

  • WHY SHOULD MARKETERS CARE?

  • HOW CAN IT HELP YOUR BUSINESS?


Artificial intelligence (AI) is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.


AI can help marketers connect with consumers in a myriad of ways, including powering chatbots to bring one-to-one engagement to scale, processing massive amounts of data to generate better insights, and optimizing existing systems to run more efficiently and effectively.


Businesses can use AI to improve customer service via interactive platforms; generate data-driven insights to improve creative, messaging, and targeting; and automate existing systems to drive efficiency and cost savings.

The ANA Marketing Futures Program focuses on the innovations and trends that will shape the future of marketing to prepare brands for the challenges and opportunities that lie ahead. In recent years, the practice of consumer neuroscience has made strides in accessibility and affordability, offering brands a way to understand customers on a deeper level than ever.

Featured Content 

Be sure to visit our full artificial intelligence content library for more great resources!

ANA Marketing Futures: Our Story

Knowing that marketers are increasingly challenged in their efforts to keep up with the latest trends and technologies, the ANA tasked itself with creating a program designed to help marketers anticipate—and prepare for—the future of marketing.

 

 

ANA Marketing Futures is what emerged. With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via member cases, research studies, and insight from industry innovators. Check back often to learn about emerging trends and become inspired to take steps toward the growth of your business.