About the ABM Consortium

The Account-Based Marketing Consortium helps B2B marketers better understand and deploy high-performance ABM strategies by sharing and promoting best practices globally. The consortium’s objective is to expand the successful application of this popular new practice.


To accomplish this objective, members have constructed and advocate a unique capabilities framework consisting of six components that characterize successful Account Based Marketing programs:


  • Account selection
  • Insights
  • Content
  • Orchestration
  • Targeted Delivery
  • Measurement


The world’s top ABM thought leaders have been handpicked for their excellence in delivering these capabilities.  ABM Consortium members include: Demand Metric, Demandbase, Vendemore, Azalead, MRP, Markistry and Freya News. Learn more about the ABM Consortium: http://www.accountbased.marketing


Join the ABM Consortium LinkedIn Group: http://www.linkedin.com/groups/6982265